Finally Britain’s high street shop is coming to France. After launching its first local language online sites in French and German at the beginning of the year to optimise interactivity with potential e-commerce customers that connect with the brand through the english Topshop, the brand is ready to take Paris by storm.
France and Germany are in attention of the english retailer as their top 5 international market, so the local e-commerce plan followed by a local store is logic. Topshop will also translate its award winning blog Inside Out, for the joy of the french and german clients.
Until then, starting with 11th of February until March 2nd, the brand is available at Galeries Lafayete on Boulevard Haussmann, in a 35m2 corner presenting a selection of items from spring 2013 collection by former British Vogue editor Kate Phelan and current creative director at Topshop.