Saint Laurent spring cleaning
April 7, 2016
While looking at Saint Laurent this morning on Instagram, the only thing I could see was a clean and minimalistic account. I was quite surprised and wonder what kind of communication strategy of the brand this is – there is no trace of Hedi Slimane or his work. And as what doesn’t exist on media, doesn’t exist in real life, I felt like in those movies where the past is clinically erased to forever change a story. Quite disturbing for…
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