the one

“Guess Who’s Coming to H&M?” is the insidious question that pluggs in the most effective way the fashion victims from New York to Paris and keeps in apnea editors of the most serious fashion magazines for several weeks. Famous for its avantgardiste advertising blows, Swedish giant H&M has always distinguished itself by a pioneering attitude and a marketing adapted to the countries in which he threw its lines. By using images of celebrity with a controversial status or actors of…