24 h Museum
24 – 25 January 2012

This was Prada’s idea for the Parisian Fashion Week. A 24 h Museum designed by Francesco Vezzoli with AMO, the think tank of dutch architect Rem Koolhaas’s OMA studio. Known for her previous ephemeral museums and art projects (The Double Club in London or Prada Transformer in Seoul) and her passion for contemporary art, designer Miuccia Prada decided to open on Tuesday 24 January  till Wednesday 25 January in the historic Palais d’Iéna a new concept.

Divided in three sections, historic, contemporary and forgotten, each of it represented different events that took place during this 24 hours in the Palais. The central space, a large metal cage made from grills and neon lights, enclosed the work by Francesco Vezzoli.

Opened with an invitation-only dinner for VIP’s yesterday, the museum was opened today to the public and closed at the official opening hour of the new Prada store in Faubourg Saint Honoré.

“With the new “24 h Museum”, Francesco Vezzoli is continuing his exploration of reciprocal influences and boundary-breaking in the visual arts, cinema and theatre that he has already investigated in the performance in which Veruschka did petit-point embroidery at the Venice Biennale in 2001, the Democrazy video in which Sharon Stone and Bernard-Henri Lévy represent themselves as characters of a fictitious political campaign for an hypothetical presidential election (Venice Biennale, 2007), and in Lady Gaga’s performance at the MOCA in Los Angeles in 2009 when she played a live tribute to Diaghilev.” said the press communicate.

TITLE: “24 h Museum”
DATE: 24 – 25 January 2012
LOCATION: Palais d’Iéna
ADDRESS: 9, PLACE D’IÉNA, 75016 PARIS
HOURS: TUESDAY 24 JANUARY 2012
8.30 pm – 11.00 pm, Dîner placé, invitation only
11.00 pm – 3.00 am, Party, invitation only
www.24hoursmuseum.com
WEDNESDAY 25 JANUARY 2012
7.00 am –12.00 pm open to the public
12.00 pm – 2.00 pm press walkthrough
2.00 pm – 4.30 pm open to the public
4.30 pm – 6.30 pm schools’ guided tours
6.30 pm – 8.30 pm Closing Vernissage

http://www.24hoursmuseum.com/