Name: & Other Stories
Description: luxurious
Birth place: Stockholm, to be raised in rue Saint Honoré, in a boutique in the middle of the parisian designers area

After Monki, COS and H&M Weekday, H&M will launch this spring a new brand for all ladies appreciating style and quality. To accomplish this mission, the suedish brand, who recruited designers specialized in luxury for this assignement, is ready to challenge the ready-to-wear designers market with 4 lignes answering to 4 main trends – each trend will offer ready-to-wear, shoes, bags, jewellery & accessories :

– industrial-chic, more urban oriented line
– bohemian- gipsy mixing men and women’s cloackroom line
– minimal line (reminding COS)
– “couture” line

Created in Stockholm and Paris ateliers, these lines are soon to be launched in the parisian location – my guess is that this will certainly happen around the Parisian Fashion Week 🙂

So far we really loved the campain composed of personal-like polaroïd pictures and the teasers we joined bellow.

The shoes & Other Stories

The looks & Other Stories

The Bags & Other Stories

Lingerie & Other Stories






Courtesy to